Creating visual identity systems that are the synthesis of a company’s brand strategy and visual strategy. Lana McInnis is an art director and designer specializing in the development of visual strategies applied to digital and printed matter. Lana’s areas of expertise include visual identity, art direction, environment design and web design. She combines creativity, usability, and aesthetics to help clients evolve and express their brands in ways that differentiate them from competition while making them adaptable, sustainable, and resilient.
Lana believes that good design includes a beautiful aesthetic, tells a clear story, and is mindful of the end user. She applies this thinking in all of her work across a diverse selection of clients and projects, from small startups to well established companies.
List of Services:
▪ Visual Strategy
▪ Visual Identity System
▪ Art Direction
▪ Environment Design
▪ Packaging Design
▪ Editorial Design
▪ Digital Design
▪ Print Design
▪ Development Oversight
Visual Strategy
Visual identity systems that are the synthesis of a company’s brand strategy and visual strategy.
Design Implementation
Applying brand visuals to a variety of digital and print applications.
Art Direction
Development and oversight of brand visual aesthetics including photography, illustration and design.
Environment Design