Oversea Strategies specializes in digital transformation and change management. The visual identity features a colour palette inspired by the buildings in Copenhagen's Nyhavn district, versatile geometric patterns, and trademark that plays on the company name.
Visual Identity
Art Direction
The Goods is a marketing communications agency that specializes in start-ups pre-launch to evolving brands that are breaking into new markets. The visual identity embraces a modern colour palette, stylish photography and bold typography in order to position The Goods as forward-thinking and strategic in a quickly evolving environment.
Visual Identity
Photography Art Direction
Web Design
Case Study Envision
Traditional door craftsmanship meets fine art. The ScanWest catalogue design focuses on texture, detail and contrast, defining features of the product line. The typography is expressive and contemporary, embodying ScanWest’s artistic and elevated approach to design.
Art Direction
Catalogue Design
Case Study Fiix Software
Big Red Oak is a marketing strategy firm with a talent for creating and implementing quality content for their clients. The visual identity was inspired by the company name and features a bold red hue and tree ring emboss applied to the business cards and signage.
Visual Identity
Print Collateral
Signage Design
InnerSpace is revolutionizing indoor location technology. The visual identity draws inspiration upon technical scientific illustrations and distills concepts related to product functionality. A client-dashboard was designed in close collaboration with data scientists. The result is a user interface that allows for quick analysis of large data sets.
Visual Identity
Art Direction
Web Design
User experience (UI & data visualization)
Founded in 1979, Liteline has a long history of lighting innovation. Custom photography by Felix Wedgwood is the building block of the visual system and captures the materials and thoughtful details that are characteristic of each lighting product.
Visual Identity
Photography Art Direction
Web Design
Photography: Felix Wedgwood
Case Study Spilt Milk Baby
Trius Winery, located in Niagara-on-the-lake, required a wine label for its signature Showcase series. The solution incorporates minimal and elegant typography and special printing finishes to capture the sophistication of the Trius brand and clientele.
Art Direction
Print Design
Credits: SOCO Creative
A collection of illustrations, patterns and other visual experimentations.
Museii enhances the traditional museum experience by connecting museums with their visitors through innovative technology. The expressive and playful red dots in the logotype are balanced with a traditional serif typeface and capture the distinction and culture associated with the museum experience.
Visual Identity
Art Direction
Design Prototypes