Plum

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Plum Rewards.

Chapters-Indigo, Canada's largest bookstore and lifestyle brand, required an identity for their new customer loyalty program, Plum Rewards. While I was working at Evoke Solutions, I designed the program's logo, plum icon, customer loyalty card, brochures, email promotions and in-store signage. The timeless identity has been a permanent fixture in Chapters-Indigo stores for many years. 

 
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Graphic Design: Lana McInnis
Credits: Work completed while at Evoke Solutions

 

Art Direction
Brand Identity
Print & Digital Design

 
 

Lana McInnis
info@lanamcinnis.com
+1 416 320 7327