Chapters-Indigo, Canada's largest bookstore and lifestyle brand, required an identity for their new customer loyalty program, Plum Rewards. While I was working at Evoke Solutions, I designed the program's logo, plum icon, customer loyalty card, brochures, email promotions and in-store signage. The timeless identity has been a permanent fixture in Chapters-Indigo stores for many years.
Graphic Design: Lana McInnis
Credits: Work completed while at Evoke Solutions
Print & Digital Design
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