Fiix Software
Fiix is simplifying the journey to modern maintenance with a cloud-based CMMS software tool that efficiently optimizes maintenance operations for equipment-intensive companies. Fiix is a people-first company that focuses on the success of their workforce and their customers.
Services:
Visual Strategy
Art Direction
Visual Identity*
Web Design
Illustrations:
www.nuriamadrid.com
*Excluding logo design
Visual Identity
Bold colours, simple and elegant typography, and custom illustrations are the embodiment of Fiix’s brand attributes — straightforward, knowledgeable, authentic, passionate and human. The brand book offers a comprehensive overview of the visual system to ensure consistency across all implementations.
Illustration Art Direction
Custom illustrations created by Nuria Madrid are the foundation of the Fiix visual system. Each illustration is a unique interpretation of Fiix’s motto, “simplifying the journey to modern maintenance” and artistically reflect the equipment-based industries in which they serve. The illustrations bring a distinctive quality across all digital implementations.
Credit: Illustrations by www.nuriamadrid.com
Web Design
The website design is a balance of simple and contemporary typography, visually stunning illustrations and an engaging presentation of the Fiix CMMS product. The robust menu design gives users the ability to navigate all pages from one area as opposed to complicated sub-menu structures, while the user interface design seamlessly re-flows when viewing the website at various screen sizes.
Iconography & Pattern
Geometric shapes and patterns offer a simple alternative to the hero illustrations and bring variety and versatility to the visual toolkit.
Environment Design